Callida Energy is a Made in NYC and DreamIt Ventures startup reinventing the way commercial buildings work – to increase comfort and to reduce costs and carbon emissions. Callida software learns energy use patterns and optimizes performance based on facility goals and building data automatically. Raphael Carty, Callida Energy CEO/Founder engaged JSquared Concept to design and develop a new web presence to introduce the new Callida positioning: ‘Reinventing the way buildings work for you’. Carty was looking for a fresh visual design that would be distinctive and timeless.
We developed two alternate directions for the new Callida Energy website, and worked very closely with the client through an iterative process to solidify both design and content. The final product combines modern and traditional web elements to create a timeless presence that will remain aesthetically relevant whether viewed tomorrow or in ten years, letting the focal point shine on Callida itself. The new homepage presents both industry and software-specific information in a multi-paneled yet clutter-free structure, guiding the user through an immediate snapshot of the environment from which Callida was born and that which it provides a solution for. On the inner pages, we separate the more detailed content into cleanly defined, flowing sections to tell a linear story that is easy and natural for the user to read.